Saturday, September 25, 2010

Electronic Arts Signs Deals with Unity Engine

Though Electronic Arts has used the third-party middleware Unity engine before, namely in Tiger Woods PGA Tour Online, EA wants to make the association a long term one. The reason is, only one association so far proved good for both the parties.

EA and Unity Technologies announced a multi-year agreement earlier this week.

The basic premise of the deal is that unity's unparalleled platform support ensures EA to reach its fans quickly on any platforms they have. Unity engine has the ability to produce content for Xbox 360, PlayStation 3, Wii, PC, Mac, the web, iPhone, iPad, and Android.

The EA- Unity combine informed that a number of titles are in development.

Unity has been used in a long list of non-EA games, including Max and the Magic Marker on WiiWare.

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